I can’t embed the video link, but go check it out. Worth your while.
This is a video art installation created by Marco Brambilla that plays in the elevator of the Standard hotel in the meat packing district of NYC. As you ride up, the video plays one way, and as you ride down it plays in reverse. Other than this, I kind of hate the Standard, from its fishbowl models to its $30k shag rug, all while creating room spaces that feel like ikea after a porn shoot.
Anyway, this is sweet and i expect to see a lot of people biting this style. This pic doesn’t do the vid justice.